Marvel have developed a subscription-based flower app called 'HANANOHI,' designed to incorporate more flowers into daily life. With HANANOHI, users can easily receive their choice of cut flowers a set number of times each month from approximately 230 partner flower shops across the Japan, including trusted stores like Hibiya Kadan and Wonder Flower, ensuring high-quality blooms.
HANANOHI offers six different plans to meet diverse user needs. For example, the 'Cocohana Plan' allows users to choose one flower from the selection six times a month, while the 'Mainichi Ikuna Plan' offers the option to choose flowers daily. The 'Sakuhana Plan' and 'HanaHana Plan' provide options to select more expensive flowers, allowing users to enjoy more luxurious choices. This range of plans ensures that users can freely enjoy flowers in a way that suits their lifestyle and preferences.